'A shawl is a powerful and universal symbol that unifies all women and represents the interrelated themes of art, culture, health and motherhood', says Her Excellency Dr Christine Kaseba, First Lady of Zambia, at this year's Cannes international festival of creativity. The launch of Shawl for all women came about as a result of MARITAGE (multicultural Art and Heritage) international's partnership with McCann Health to create this first ever global campaign.
MARITAGE international as a global initiative led by first ladies, women leaders, and influential artistic societies, governments, policy makers, and development actors, seeks to economically empower female artisan groups in developing countries through collaboration with the public and private sectors.
Speaking of the his delight with the partnership, Mr John Cahill of McCanne health says, " its a privilege to embark on this journey of hope with MARITAGE and to have the opportunity to connect partners brands with a global initiative that supports women's health and empowerment. A shawl for all women will bring together partners from health, beauty, and fashion to generate economic development opportunities for women through the design and sales of Shawls, often leveraging partnerships with high fashion partners. Also will raise funds for maternal and child health initiatives, such as every mother counts".
The initiative - 'A shawl for all women' will be launched at a gathering of first ladies and influencial women of the world on 24th - 25th September coinciding with the United Nations General assembly conference and New York fashion week.
